WildSwords Reveals What You Need To Know About Digital Marketing
What is digital marketing? It really is nothing more than using the different electronic platforms and using them to blast out your marketing messages to your intended market. While most people think digital marketing is all about online marketing, the truth is that while online marketing is part of digital marketing, it’s not everything there is to it. Let us explain.
Having the word “digital” means it encompasses different platforms, including smart phones, LED billboards, and a host of other digital devices. When you say online marketing, you are limited to the platforms that need an Internet connection to get started.
If you want to get started in the digital form of marketing, the first thing you need to do is to choose your platform. No matter what type of business you have, your business will benefit from the digital marketing services of Wildswords. Let’s discuss the various types of marketing platforms.
Like we said, there is the online or Internet-based platform and then there is the device-based.
Device-based marketing is really nothing more than paying for advertising on digital billboards, or even bus-stop signs. If you want to go this route first, you absolutely can, but just take note that you are paying for advertising, or you are paying for your ad to appear in a particular space. As such, it is expensive and could cost you thousands of dollars per month to reach a very small, local market. Only those people who drive past the billboard or other device will see your advertising or promotional message.
Additionally, this form of marketing is not targeted to your specific audience or the particular type of customer you are trying to reach.
On the other hand, online marketing can be less expensive, and in the rest of this article, we are going to show you the different platforms that you can use to boost your marketing efforts.
Search Engine Optimization (SEO)
SEO is really just one of two parts of the online marketing platform called Search Engine Marketing or SEM. While SEO is all about the technical stuff, that is, doing things that will get your website ranked in the search engines for its most relevant keywords, SEM is all about ensuring that whoever sees your website in the search engine results is going to click on the link to it. This is done through the magic of compelling copywriting and that of information marketing. Information marketing just means you present people with valuable information and let them decide for themselves what they want to do with the information they get from you.
SEO is actually a lot of work and it usually takes websites one to three years before they can be at the top of the search results for their most important keywords. It is also expensive, with most agencies charging thousands of dollars for it. However, it does pay for itself when you do rank, since the conversion rate of website visitors coming in through search engine results is very high. It can be nearly 25%. This means that for every 100 people, 25 of them will convert or buy things from you, if that’s what you are asking them to do on your website.
Social media marketing
While SEO is closely tied to information marketing, social media marketing is about your personality. No, we’re not talking about your personality (unless if you want to build your name as a brand), we are talking about the personality of the brand you are trying to promote. It is also about building relationships with other social media users.
But how do you do social media marketing, anyway? The first step in the right direction is identifying the right social media website for you. If you are selling consumer goods and services, you should go to Facebook, where will find all kinds of people there. However, if you are B2B business, go to LinkedIn.
On Facebook, you can create a Facebook group and add people to it. Or you could create a Facebook page and invite people to like it. The interesting thing about social media websites is that, just like Google, they have a built-in algorithm that tells them about the things that might interest you. You will notice that right away when you log-in to your Facebook account.
These are just two of the popular and influential social media platforms.
Just like in the mass media, Google and other search engines, as well as social media websites, have a program for businessmen that want to advertise. The good thing about it is that you do not need thousands of dollars to get started. All advertising programs found on the Internet ride on the pay-per-click model. This means that you only pay when people click on the link to your ads.
But how much would each click cost? Well, that really depends on the keywords that you are targeting in the case of Google, and the demographic you are targeting in the case of Facebook. Some clicks cost a few cents while others cost over $10 each.
When we say apps marketing, we are referring to advertising on the different apps. If you have ever used any free apps before, then you might have noticed some third-party ads. These ads are delivered through apps marketing platforms, in the same way, which pay-per-click ads on Google are delivered through the Google Adwords program. How much do apps advertisements cost? Well, most platforms charge a few dollars per download. However, there are advertising platforms that change to cost-per-action, or will only charge user behavior inside the app if you have reached a certain number of downloads.
As you can see from above, there are many ways that you can do marketing in this digital age. It can be an overwhelming and time consuming task. That said, take one marketing channel and master it. However, we like to say that digital marketing should be left to the specialists, like Wildswords.